Abstract
In to effectively introduce innovative products and services to customers and simultaneously increase sales, direct marketing is crucial. Direct marketing is extremely adaptable and employs a variety of methods, including emails, phone calls, fairs, festivals, and other strategies, to directly contact with customers. It also enables quick feedback. This article is divided into two sections: the first discusses a review of the literature on direct marketing, while the second mentions research performed through surveys in businesses, which involved speaking with the director, general manager, marketing manager, and managers of other departments who were knowledgeable about the company's marketing. This report is based on research articles related to the "Significance of Direct Marketing in the Modern Era." This report was made by taking different research articles as a base. Studying direct marketing and its role in relationships with consumers is both interesting and challenging because learning more about one technique or another is a focus onto the itself and requires an analysis of the specifics of each technique in order for direct marketing to be effective in building positive relationships with customers based on meeting their needs and requests.
Citations
IRE Journals:
Priya Nayak , Dr. Imran Nadeem Siddiqui
"Study on Significance of Direct Marketing in Modern Era" Iconic Research And Engineering Journals Volume 7 Issue 11 2024 Page 79-83
IEEE:
Priya Nayak , Dr. Imran Nadeem Siddiqui
"Study on Significance of Direct Marketing in Modern Era" Iconic Research And Engineering Journals, 7(11)
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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