Abstract
Purpose- The thing of the study is to understand how the right choice of media can actually help in getting maximum possible benefits from advertising. Every medium of advertising carries its own separate benefit, its own set of pious followership and its own different principal characteristics. therefore, at some point of times companies have no available criteria, to judge, which medium would be most effective to break their needed purpose than budget as a consideration. The particular study aims to understand every aspect of the different medium and relate it with colorful requirements of the business. Findings- All mediums of advertising, have their different functions, cover different requirements and have different set of target followership. The requirements of the business should be anatomized first and also the below information can be used to understand, which medium of advertising could be stylish for any business. Direct correspondence has the loftiest impact of any medium. Your communication reaches each philanthropist in a individualized way and at a moment they've chosen to consider your communication. The cost of reaching an individual through direct correspondence can be indeed lesser than TV, making it the most precious advertising medium per person reached. Research Methodology The exploration is grounded on secondary data. The exploration is a descriptive exploration. The data has been attained through papers, reports, exploration papers and formerly done checks and questionnaires.
Keywords
Cinema advertising, Direct Mailing, Television Advertising
Citations
IRE Journals:
R. Tefestin Anthony , Dr. Shantanu Bose
"Comparative Study of the Effectiveness of Various Mode of Advertising" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1190-1194
IEEE:
R. Tefestin Anthony , Dr. Shantanu Bose
"Comparative Study of the Effectiveness of Various Mode of Advertising" Iconic Research And Engineering Journals, 6(12)
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