Abstract
The study examined the effects of facility location on organizational competitiveness in GBfoods Nigeria limited (the producer of Gino brands). The objectives of the study were to examine the effect of facility location on product availability and customers’ satisfaction in GBfoods limited. The study employed survey research design; questionnaire was used to gather information as a source of primary data. The population of the study is customers of GBFoods Nigeria Limited in Ojuwoye market and Mushin Market. The study used two sample groups of wholesalers and final consumers of the population. A total sample of 445 was selected altogether. Snowball sampling method was used to reach the final consumers of the Company via the company middlemen. 445 questionnaires were administered of which 417 questionnaires were duly filled and returned. Regression analysis with p = 0.000 < 0.05 for both hypotheses of the study showed that facility location has significant effect on organizational competitiveness. It is hereby recommended that Organization should make sure that its facility location is closer to the market so as to facilitate prompt service and attention to customers
Keywords
Customer Satisfaction, Organizational Competitiveness, Facility Location, Product Availability
Citations
IRE Journals:
Omotoso Kazeem Adekunle
"Facility Location and Organisational Competitiveness in GB Foods Nigeria Limited" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 1385-1395
IEEE:
Omotoso Kazeem Adekunle
"Facility Location and Organisational Competitiveness in GB Foods Nigeria Limited" Iconic Research And Engineering Journals, 6(12)
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