“E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing that are it provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs.
Terms-Conception, Distribution, Computerized, Convenience and Competitive
IRE Journals:
Ashutosh Partani , Gaurav Valecha
"E-Marketing: The Future of Marketing" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 223-224
IEEE:
Ashutosh Partani , Gaurav Valecha
"E-Marketing: The Future of Marketing" Iconic Research And Engineering Journals, 3(10)